The free Kudos toolkit provides researchers with a central platform from which to manage outreach around their publications, across multiple publishers and communication channels, and to map the effects of this against a range of relevant metrics. Using Kudos, researchers can explain their work in plain language and enrich it with links to contextual resources, before generating trackable links for sharing via email, web and social networks. These actions are then mapped against clicks, views, downloads, altmetrics and citations to provide a holistic understanding of which channels are most effective for broadening the reach and impact of publications. Publishers and institutions use Kudos to understand how researchers communicate around their work, and what effect this outreach has. The intelligence generated by Kudos helps shape publishers’ and institutions’ own outreach, and the support they are able to provide – from surfacing researchers’ social media activity and signposting high-interest research that may benefit from additional media activity, to highlighting those that need more guidance to help them maximize the visibility of their work.