Televison and science communication: Can research impact be determined beyond raw viewing figures?
Television continues to be the most trusted medium to communicate science information to the public. It holds the potential to reach a mass audience and to generate global impact. This is a growing area of interest to strategists, impact managers and public engagement professionals. Currently, however, very little empirical work exists to suggest that, by using a pathway of public engagement, impact can be determined beyond raw viewing figures.
Scientists and research professionals, at the University of Kent, have teamed up with a regional television station to produce a cutting-edge documentary series themed, ‘Kent Discovers’. This exciting collaboration has provided a unique platform to start to build and test models of engagement and impact evaluation.
Led by impact practitioners and science communicators this interactive session will talk you through the planning and production stages of academic filmmaking. You will explore the most effective public engagement activities to generate impact and, discuss the challenges associated with building scientifically robust designs and rigorous evaluation methods.
Current commentary suggests that media work will never be strong enough to provide anything other than supporting evidence for impact case studies. Nevertheless, the BBC’s Blue Planet ‘plastic bag’ campaign’ indicates this is not the entire story.
Betty Woessner - Research Excellence Manager, University of Kent
Jill Hurst - Assistant to the Deputy Vice-Chancellor Research & Innovation, University of Kent
Prof Darren Karl Griffen - University of Kent
|Theme:||Impact & Public Engagement|
|Level:||Open to all|
|Date:||18th June 2019|
|Time:||11:15 - 12:30|
|Room:||Meeting Room 1a|