Sandra McArthur (Research Administrator, Heriot-Watt University)


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Explaining research ideas clearly and engagingly to important audiences can be challenging. This poster explains why and how we produced a series of research impact videos to make our research more accessible. The poster will describe the challenges faced (from finances to fear of the camera), how they were overcome and some key ways in which the videos can be used. With greater emphasis being placed on research impact this poster will display a refreshing approach to enabling academics to present their research to a wider audience in a manner that is easily accessible.

Key Messages

Why make a research impact video.
What are the challenges.
How can the videos be used.