Dr. Lucy Davies manages the continuous and future developments of the unique, market leading VV-Impact Tracker software. She is passionate about encouraging researchers to aim to make their work matter in the world outside academia, and, enabling them to track and evidence their impact. In her previous role as Research Impact Officer, at the University of Plymouth, in the UK, she supported and encouraged researchers at all stages of their careers to engage with non-academic audiences and maximise their economic, societal and community impact. She has a research background in computational neuroscience and applied health research.