As a non-traditional research office, we have been heavily involved in dissemination activity and, increasingly, rather than just academic staff who are already interested in the outcome of research projects, this means attempting to engage, involve and inspire the public. Public engagement involves a range of approaches that universities or research institutes can take to involve the public with their work. An important part of any public engagement work is to think about the people you want to engage with – but who are the public and how can you ensure that you identify and engage with them effectively? Whoever you are interested in disseminating your research findings to we will consider ways to ensure your planned activity is appropriate and relevant to the target audience so they can effectively contribute to your research. The workshop will help you to identify your audience and, using new technology to track, monitor and evaluate events, to engage with them to further disseminate and promote research. This interactive workshop will involve working in groups using a range of craft materials to create a mood board to demonstrate how you would identify and engage with your audience to maximise participation for your event.
Key Learning Points:
- How to identify your audience and to engage with them to encourage registration.
- Gain an understanding of the processes involved in organising small and large scale dissemination activity.
- Using technology to track, monitor and evaluate events and how to engage your audience on the day.
|Susan Rooke||Leeds Beckett University|
|Cat Brooke||Leeds Beckett University|
|Vicki Crossley||Leeds Beckett University|
|Theme:||Public Engagement and Impact, Translation|
|Level:||Operational / Administration|
|Date:||7th Jun 2017|
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