Ms. Fiona Millar (Research Funding Officer, University of Stirling)
Ms. Heather Allan (Research Funding Officer, University of Stirling); Ms. Rachel Beaton (Research Policy Officer, University of Stirling)
More and more academics are turning to social media as a means of communicating with each other, students and policy makers, as well as disseminating their research work. However, use of Twitter by research offices across the UK varies greatly – why? Isn’t it time that research offices joined in the conversation? Twitter offers the power to project research achievements and activities across the globe in a timely and cost-effective manner. Yet the use of Twitter can be a time consuming challenge for leanly-resourced offices that do not have social media/communications expertise. The immediacy and reach of the platform can also be nerve-wrecking as we strive to avoid saying the wrong thing or inadvertently starting a scandal! So, how can Twitter be used to benefit research offices? What are the lessons that should be heeded as well as the potential pitfalls with engaging with this new communication channel?